"so i'm in the car with my notebook, and for something to do i'm writing down what all these signs and advertisements have to say. i'm filling pages and pages. And then i realise something else. they're only using a very few colours, and the colours are bold, brash, and used in very visually compelling combinations. about ninety per cent of the messages that flick past my retinas are using seven colours. i start noting these down.
red, green, blue, yellow, orange, black, and white.
all made of plastic, all made from pigments derived from the petrochemical industry, the same hydrocarbon trade that has made the city of los angeles possible, at least in the short term...part of what i'm trying to do is
TREAT THE CANVAS AS 'REAL ESTATE.' "
-stanley donwood
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